The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart.
Key Features of Meta Pixel:
- Optimize the delivery of your ads.
- Measure cross-device conversions.
- Create Custom Audiences from website visitors.
- Learn about your website traffic.
Please follow the steps below to set up the Meta Pixel on your Shop Local website:
- Visit your Meta Business Suite or Facebook Business Manager.
- Click All tools, then click Events Manager.
- In your Meta Events Manager, click the green Connect data sources button and select Web.
- Click Connect.
- Enter a name for your pixel and click Create pixel. This will create a new ID that you can view in Events Manager. Note: Events from your Meta Pixel are shared to a dataset, which groups events from different sources. Your new dataset ID is the same as your new pixel ID.
- Enter your Shop Local website URL to check for easy partner integration setup options and click Check. If a partner integration is not available, click Next.
- Select how you would like to connect your data with Meta: Get guidance (recommended) or Do it yourself.
- Select Get guidance if you would like setup recommendations. You can skip the rest of the instructions in this article if you select this option, and you can follow the onscreen instructions in Events Manager instead.
- Select Do it yourself if you already know how you’d like to connect your data and don’t want setup recommendations. If you select this option, follow the rest of the instructions in this article.
- Select Conversions API and Meta Pixel or Meta Pixel only as your setup option, then click Next. Meta recommends Conversions API and Meta Pixel.
- If you select Conversions API and Meta Pixel, choose how you want to set up the Conversions API and pixel. For this step, select Set up manually. Follow the onscreen instructions to create personalized instructions to set up the pixel, Conversions API and events. On the last screen, click Send the instructions to send the setup instructions to Shop Local. Please email the instructions to: [email protected].
- If you select Meta Pixel only, choose how you want to set up your pixel code. For this set, select Install code manually. On the last screen, click Email instructions to send the setup instructions to Shop Local. Please email the instructions to: [email protected].
- Once Shop Local receives your setup email with your pixel code, the Shop Local tech team will install the code manually to your Shop Local website.