When a retailer wants to pick a line to carry, it often wants to carry a brand that is easy to work with. When a store sees the Bridge decal, it knows the brand is easy to sell. In this example, a store knows that Teakhaus is easy to sell because it’s a Bridge product syncing brand. This means that all of the brand’s products will sync to an authorized retailer’s online store. Kitchen 2 Table, the owner of the showroom shown, offers a wide variety of brands that participate in the product syncing service.
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